Most opportunities to list a client's property come about from a variety of factors. Some of them could be:
- Past client "I sold their previous house 7 years ago"
- Referral from a happy client
- Sold a house in the same street as they live in and were surpised at the price you got.
- Phoned 30-100 warm prospects from database per week to develop relationship
Getting into the hearts and minds of prosepctive vendors, compliments the above strategies beautifully and magnifies their impact dramatically as well as having a silent salesman generating listing opportunities WITHOUT the above factors.
Some factors that contribute very little to a potential listing opportunity:
- Saw an advert with your face on it whilst driving through their neighbourhood
- Drove past the agency office and so dropped in to chat to someone about selling
- Received 138 letterbox drop leaflets in last calendar year and preferred your's over the others
- Advertise on real estate platforms or search engines
