Put Your Expertise Into 4,000 Local Households
One business category. One distribution area. Exclusive positioning inside a useful hyperlocal brochure designed to be read, kept and revisited.
One Local Expert per business category in each distribution area.
Once secured, we do not offer that position to a direct competitor in the same area.
You already promote your business through social media, your website, Google, email marketing, advertising and perhaps your own leaflet drops.
But they’re By You.
You’re telling local customers about your own service, your own experience, your own reviews, your own expertise and your own reasons why they should choose you.
And your strongest competitors are doing exactly the same thing.
So where’s the edge?
Local Expert creates a different kind of positioning.
Instead of you telling local customers you’re the expert, an independent hyperlocal publication is positioning you as one.
We’re not creating your reputation. We’re giving an already-earned reputation independent local recognition.
A leaflet people have a reason to read — and never throw away.
Most advertising leaflets have a short life. This brochure is designed to remain useful after delivery.
Local Stories
QR-code access to continually updated stories from the local area.
Local Sports Results
A useful gateway to local teams, clubs and results.
Local What’s On
Events, activities and things happening around the community.
We change the context around your advertising.
Instead of asking households to engage with a piece of advertising solely about you, the brochure gives them genuinely local content and ongoing QR-code utility.
Local Stories + Useful Information + Your Local Expert Positioning
Your promotion becomes part of a local resource people have a reason to keep.
No direct competitor sharing the same Local Expert position.
Local Expert is a position you have to qualify for.
We only offer Local Expert positions to businesses that can demonstrate a strong local reputation — including high Google review ratings and a meaningful body of customer reviews.
Strong reputation
Evidence that customers already trust and value the business.
Google reviews
High ratings supported by a meaningful number of genuine customer reviews.
Category exclusivity
Once secured, the Local Expert position is not offered to a direct competitor in that area.
Be familiar before the customer needs you.
Most households will not need your service today. The value is being the local business they already recognise when that need arrives.
[Your Suburb] → Your Category → Your Business
That is the mental association the campaign is designed to build.
Check whether your area is still available.
Each distribution area has one exclusive Local Expert position per business category.
Availability is subject to business category and distribution area.
Who is going to own the Local Expert position in your category?
Tell us the North Brisbane distribution area and business category you want to target.
We’ll confirm whether the exclusive Local Expert position is available and provide details of the next distribution.
