WHY BEING OUR LOCAL EXPERT CAN GET YOU MORE LISTINGS THAN YOUR OWN LEAFLET DROPS
There’s one thing your own marketing can never do: position you as the Local Expert independently of you saying it yourself.
You can tell homeowners about your sales, your testimonials, your listings and why they should choose you.
And you should — even though your competitors are doing exactly the same.
Our Local Expert does something different.
YOUR LEAFLET IS ADVERTISING. OUR LOCAL EXPERT IS POSITIONING.
Homeowners know who sent your real estate leaflet. You did.
That doesn’t mean you should stop doing leaflet drops. They remain an effective way to promote listings, sales, results and your personal brand.
But you are still telling people about yourself.
With Our Local Expert, we provide the publication and position you as our Local Expert for that community.
Your own marketing can say you’re the local expert. Our Local Expert gives somebody else the opportunity to say it for you.
WHY THIS BROCHURE IS DIFFERENT
The four-page brochure isn’t simply an advertisement for a real estate agent.
The first two pages contain useful local information, with QR codes connecting residents directly to continually updated content.
Latest Local Stories
New stories about their suburb and surrounding area.
What’s On
What’s happening locally this weekend and beyond.
Local Sport
The latest results from clubs in their area.
The QR codes keep changing what the brochure can show them.
There is a reason for the brochure to sit on the kitchen bench. A reason to pick it up again. A reason to scan it again next weekend.
OUR STORIES ENABLE OUR LOCAL EXPERT TO DEMONSTRATE LOCAL EXPERTISE
Our editorial team continually digs out the best local stories we can find.
New businesses. Development. Schools. Infrastructure. Local sport. Events. Community stories. Local history.
As our Local Expert, those stories give you something useful to share and talk about with your own audience.
Instead of every communication being about property, you can also demonstrate that you know what’s happening in the community you sell in.
You bring the property expertise. Our stories help you demonstrate the local expertise.
WANT TO TAKE THAT FURTHER?
LOCAL EXPERT+ extends your presence beyond the brochure and into our digital publication throughout the year.
Monthly Column
Your regular opportunity to discuss the local property market and the issues homeowners want to understand.
24/7 Recent Sales Showcase
An always-on showcase of your recent results, available whenever a local homeowner wants to see what you’ve been selling.
Quarterly Story
A more substantial opportunity to demonstrate your expertise, results and involvement in the local market.
YOUR OWN LEAFLETS STILL HAVE A JOB TO DO
Our Local Expert isn’t intended to replace them.
Just Listed. Just Sold. Market Updates. Appraisals. Results.
Our Local Expert does a different job. It associates your name and face with the local area itself.
Then, when your own marketing arrives, the homeowner may already know who you are.
Your Just Sold card isn’t necessarily arriving from another agent they’ve barely heard of.
It’s arriving from the agent they’ve already seen positioned as Our Local Expert.
DELIVER TO THE HOMES THAT MATTER
You probably know your farm area better than anyone. You know the streets you want, the estates you want, and the parts of the suburb that are less relevant to your prospecting.
Where distribution arrangements permit, we can use that knowledge to create a targeted delivery map.
So rather than simply blanketing a postcode, distribution can be concentrated on the pockets you most want to reach.
ONE LOCAL EXPERT
We’re not putting several competing agents into the same brochure.
The Local Expert position is exclusive within each participating area, subject to availability.
Depending on the package, you receive one or two dedicated pages of the four-page brochure.
Your expertise. Your market commentary. Your results. Your story. Your photograph and brand.
Without another agent beside you making exactly the same claim.
YOUR OWN LEAFLET SAYS YOU’RE THE EXPERT.
OUR LOCAL PUBLICATION POSITIONS YOU AS ONE.
Keep doing the Just Listed drops. Keep doing the Just Sold drops. Keep telling homeowners about your results.
Our Local Expert adds something your own advertising cannot provide: independent positioning as the Local Expert, inside a publication people have a reason to pick up again and again.
And every time a homeowner picks it up to discover what’s happening locally, what’s on this weekend or how their local team went, they see the same Local Expert.
You.
Interested?
To check if your suburb is available and to see a sample of the Local Expert leaflet, please tell us about yourself and we will reach out to you.
