Your Business in the Spotlight
More than an advert. A high-impact dynamic campaign that combines a feature story about your business with regular monthly local promotion across a 57-publication hyperlocal news network.
Story + Dynamic Advert + Monthly Broadcast
Start hyperlocal, then syndicate wider by pocket or region when it makes sense.
You already have plenty of ways to tell people about your business: your website, your social media, your email marketing and your advertising.
But they’re all By You.
You’re telling people why your business is different, why your service is better, why your expertise matters and why customers should choose you.
And your competitors are doing exactly the same.
So where’s the edge?
Your Business in the Spotlight creates a different kind of positioning.
A story About You. Not By You.
We turn the spotlight onto your business inside an independent hyperlocal news environment, giving local people a reason to discover who you are, what you do particularly well and why your business is worth knowing about.
Tell the story. Explain the offer. Build familiarity.
1. Feature Story
An editorial-style story about the people, expertise, background, results and point of difference behind your business.
2. Dynamic Multi-Panel Advert
A large-format ad that can communicate multiple services, testimonials, offers, images and calls to action without trying to cram everything into one panel.
3. Monthly Local Broadcast
Your campaign is regularly broadcast to local people every month, creating repeated recognition rather than relying on one-off exposure.
One business. Multiple reasons to remember you.
Who you are
The people and story behind the business.
What you do
Your key products, services and expertise.
Why choose you
Experience, testimonials, results and points of difference.
What’s happening now
Seasonal services, launches, offers or timely messages.
Recognition → Familiarity → Trust → Enquiry
People do not necessarily need your business on the day they first see you. The value is being the business they already recognise when the need finally arrives.
Take your business from their screen to their letterbox.
Your Business in the Spotlight can be complemented by a Local Brochure Advert delivered directly into approximately 4,000 households in selected distribution areas.
The brochure combines hyperlocal stories with QR-code access to:
A leaflet people have a reason to read — and never throw away.
That gives your campaign both digital visibility and physical household presence in the same local market.
Digital + Physical
ONLINE:
Feature story, dynamic advertising and regular monthly broadcast.
IN THE HOME:
Optional brochure advertising inside a useful hyperlocal publication delivered to local households.
Put Your Business in the Spotlight
Tell us about your business and the suburb or local market you want to reach.
We’ll show you the available campaign options and the most relevant local, pocket or regional reach.
