Most agents are visible, very few are remembered
Right now, your presence likely sits across:
Listing portals
Your own social media
Occasional campaigns
But all of these have one thing in common:
👉 You’re speaking about yourself
And in a crowded market, that tends to blend into the background.
What if the market talked about you instead?
The Local Expert model flips the dynamic.
Instead of competing for attention, you become:
The voice explaining the market
The name attached to local insights
The agent consistently seen in a trusted publication
This is not advertising.
It’s positioning.
Built to be simple, consistent, and scalable
Steps:
- 20-minute monthly call
- We extract key insights, sales activity, and local observations
- We write and structure everything
- Editorial tone, informative, not promotional
- Your branded column is published
- Within a trusted local publication
- We distribute to a local audience
- Social + readership across your suburbs
A system, not just content
Core inclusions:
- Monthly Local Property Market Snapshot column
- Coverage across 2-4 suburbs
- Ongoing social distribution (~20,000+ local views)
- Always-on recent sales presence
- Quarterly video market update
Optional layers:
- Tale of the Sale -> turn your best results into stories
- DB Social -> dominate your existing audience with consistent PR
What happens when positioning meets consistency
We piloted this model with a local agent in Forest Lake.
👉 Within weeks, the shift wasn’t just in visibility, it was in presence.
NETWORK AUTHORITY
Built on a growing local media network
58 publications across Greater Brisbane
Strong shift toward direct readership (repeat local audience)
This is not broad, untargeted exposure.
It’s local, relevant, repeat visibility.
SCARCITY
Only one Local Expert per area
We don’t stack multiple agents into the same suburb.
Each area is allocated:
👉 One consistent voice
We are currently finalising placements across Greater Brisbane.
NETWORK AUTHORITY
Flexible depending on scope
Packages typically start from:
👉 $990 + GST per month
…and scale depending on:
Number of suburbs
Content layers
Social amplification
FAQs
Q: How much time does this take?
A: ~20 minutes per month. We handle everything else.
Q: Is this advertorial?
A: No, it’s structured as editorial insight, which is why it performs.
Q: Can I choose suburbs?
A: Yes, subject to availability (one expert per area).
Q: What kind of results should I expect?
A: Increased visibility, stronger positioning, and improved recall when sellers choose an agent.
Check availability in your area
If your suburb is still open, we can map out exactly how this would look for your listings and positioning.
