That’s the simple equation that describes the journey that a prospective vendor must go on to do business with you.
KNOW
Have seen your marketing?
LIKE
Feel you have empathy with the vendor’s desire
TRUST
Reputation to deliver
Examples of KNOW.LIKE.TRUST.
KNOW
NOT your leaflet drops.
NOT YOUR social media posts.
NOT agent adverts on REA.
Your sale boards, articles published on 3rd party websites (covering recent sales, open homes, videos, stories, interviews, articles, and local market commentary).
LIKE
NOT cold calls.
NOT bragging from your own social media.
NOT cramming letterboxes with sales pitches.
Providing useful information, presenting yourself as an interesting and knowledgeable individual focused on the local community.
TRUST
Avoiding outlandish claims and arrogant statements.
Working with 3rd parties to showcase your services (demonstrating professionalism) AND establishing your personal brand that will be found by the AI apps.
People on your database are likely to have ticked the “KNOW” box already.
Your database should be ideally segmented between past vendors, recent vendors, past buyers, recent buyers, open home attendees and “Other”.
Even if you lump your whole database together, this is your single biggest weapon IF USED WITH OUR “KNOW.LIKE.TRUST.” SYSTEM.
If, however, you only use your database to send an email newsletter to, you are using only 10–20% of it’s power.
Ask yourself realistically how many people on my database are also on the database of 10 other agents/agencies.
The % will be high – so now the challenge becomes:
If 10 other agents have my contacts on their database – how do I “outposition them”?
WHAT IS THE KNOW.LIKE.TRUST. SYSTEM?
In simple terms, it is a way for agents with a database of at least 3,000 contacts to stay in touch through social media WITHOUT scattergun advertising.
It is an ongoing strategic stealth marketing campaign that WILL bring more of those contacts to your door.
Why?
Because it enables a simple ongoing promotion focused on information and pitch to your lowest hanging fruit – VERY COST EFFECTIVELY.
In 2018 we built the system and it has been constantly refined ever since including for Andromeda (Meta’s latest algo addon that determines which adverts display and to who).
Every agent should be on the KNOW.LIKE.TRUST. system in 2026 if you have an established database..
To discuss how you can be on the KNOW. LIKE. TRUST system, contact:
David
david@omcgroup.com.au
Or to read more about how you can appear on ChatGPT, Gemini and all other AI apps, click here.
