Become the Local Property Expert Going Into 4,000 Local Homes
One agent. One distribution area. Exclusive positioning inside a useful hyperlocal brochure designed to be read, kept and revisited.
One Real Estate Local Expert per distribution area.
Once secured, we do not offer that position to a direct competitor in the same area.
You already promote yourself through social media, your website, your database, Just Listed and Just Sold campaigns and your own letterbox drops.
But they’re By You.
You’re telling homeowners about your own experience, your own results, your own listings and sales, and your own reasons why they should choose you.
And let’s face it — every other agent competing for listings in your suburb is doing exactly the same thing.
So where’s the edge?
Local Expert creates a different kind of positioning.
Instead of you telling homeowners you’re the local expert, an independent hyperlocal publication is positioning you as one.
We’re not creating your local expertise. We’re giving it independent local recognition.
A leaflet people have a reason to read — and never throw away.
Most advertising leaflets have a short life. This brochure is designed to remain useful after delivery.
Local Stories
QR-code access to continually updated stories from the local area.
Local Sports Results
A useful gateway to local teams, clubs and results.
Local What’s On
Events, activities and things happening around the community.
We change the context around your advertising.
Instead of asking households to engage with a piece of advertising solely about you, the brochure gives them genuinely local content and ongoing QR-code utility.
Local Stories + Useful Information + Your Local Expert Positioning
Your promotion becomes part of a local resource people have a reason to keep.
No direct competitor sharing the same Local Expert position.
Local Expert is a position you have to qualify for.
We only offer the real estate position to agents who can demonstrate genuine local expertise through a meaningful level of listings and sales in the area.
Local activity
Evidence that you are genuinely active in the area.
Listings & sales
A meaningful local track record rather than a purely aspirational claim.
Category exclusivity
Once the position is secured, it is not offered to another agent in that distribution area.
Be familiar before the appraisal opportunity exists.
Most of the 4,000 households will not be listing this week. That is exactly why the positioning matters.
[Your Suburb] → Property → Your Name
That is the mental association the campaign is designed to build.
Check whether your area is still available.
Each distribution area has one exclusive Real Estate Local Expert position.
Availability is subject to the Real Estate Local Expert position remaining open in the selected distribution area.
Who is going to own the Local Expert position in your area?
Tell us the North Brisbane distribution area or areas you want to target.
We’ll confirm whether the exclusive Real Estate Local Expert position is available and provide details of the next distribution.
